What is personal branding? 

The good news is you already have a personal brand. In fact, you are a brand. You may or may not be aware of your brand identity, and if not, that’s okay. That’s why we are here—to help you uncover your authentic personal brand and to fully leverage it for maximum opportunity. But before we dive in to the specifics of you and your brand, what do we mean by personal brand? What is it? A personal brand is everything that you bring to the table. It includes your skills and your values, as well as how you add value in any situation. Think of a business contact you know. What first comes to mind when you hear their name? Now think about you. What comes to the minds of others when your name pops up in conversation? Marketers McNally and Speak define the personal brand in this way: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.” Ironically, your personal brand is ultimately not about you – it’s the perception others have of you based on the value you deliver to them.

Why is personal branding so important for today’s business executives?

 In many ways, your brand is an intangible outside of your immediate control. You cannot ultimately control the perception others have of you, but you can certainly influence it. Everything you do and how you do it shapes your brand, as well as what you choose not to do. That’s what makes personal branding so critical for today’s leaders and a conscious approach to it so important. Think about how much more transparent our lives are now compared to 20 years ago. Data about us is being constantly collected and analyzed. Because of the rise of digitization, there is more information about us in the public than ever before. Whether we like it or not, we leave behind us more evidence of who we truly are than ever before. This has created a new component of our overall reputation. Today’s executives must be conscious of their offline reputation and their online reputation, and for an authentic personal brand, both should align. To stay true to their brand, who someone is offline should also reflect who they are online.While your personal brand is distinguished from your organization’s brand, they are interconnected. Today, a disloyalty to one’s personal brand could easily become a breech to your organization’s brand, especially for business leaders in roles of great responsibility and visibility.

So, how much can you really influence your personal brand? 

A lot. Just like company brands, personal brands can be turned around after a losing streak or optimized to speak to a new audience.Your personal brand is something you can proactively work on and strengthen. The important thing to keep in mind is your brand is built on what’s important to you, but ultimately your brand is for others. And because of that, again, just like company brands, personal brands can repel or attract. Branding is the framework you use to establish a relationship with your “customer.” It’s okay if not everyone likes your brand. In fact, your brand shouldn’t be for everyone. A powerful personal brand needs to be specific and speak to your specific customer.

To read more please click on the below Article Source: 

https://www.bluesteps.com/blog/bluesteps-releases-its-new-global-guide-personal-branding-executives